Where are Subarus made

Where are Subarus made? (Full Detail)

Subarus is a well-known automobile manufacturer in the vehicle industry. Its customers always wonder about its history before making any vehicle purchase. You may also wonder about where Subarus are made and what is its manufacturing process!

The original plant of Subarus is located in Gunma, Japan where this company was started. Subaru of Indiana Automotive (SIA) is Subaru’s other manufacturing facility in the United States. Subaru is a small but international vehicle maker with a main office in Camden, New Jersey, and a factory in Lafayette, Indiana.

Following this, Let’s discuss in further detail the factories that churn out those Subarus. I’ll review the major turning points in this relatively unknown automaker’s rise to prominence and subsequent amassing of millions of fans.

Where are Subarus Made? A Look at Its History & Manufacturing

Where are Subarus made

Toyota has numerous manufacturing facilities worldwide, but Subaru only has two. Because of this, Subaru is not as influential in the car business as some of its rivals.

The Subaru-Cho assembly plant is the most important in the world, per MotorTrend. The first one can be found in Gunma, Japan, and the other in Lafayette, Indiana.

In September 2019, Toyota said it would boost its ownership of Subaru from 16.83% to 20% within the following calendar year.

Investors were calm, but many of the company’s clients were worried. How would this affect Subaru’s best-selling vehicles, including the Outback, Forester, and WRX? Is there a risk that Subaru may become nothing more than a Toyota sub-brand?

Toyota Motor Corporation has no current plans to make Subaru a wholly-owned subsidiary. However, this may change in the future.

Furthermore, there has been some overlap between the Toyota 86 and the Subaru BRZ. However, this may be more of an outlier than a trend because the Toyota 86 and the Subaru BRZ are sports coupes.

No major changes have been made to the Subaru Outback or other original models, and the all-wheel-drive engine is showing no indications of becoming obsolete anytime soon. Toyota recognizes the value of Subaru and has no plans to change a product line that is currently successful.

The Company of Subaru & Its Motives

Subaru has its main office in Camden, New Jersey, and a factory in Lafayette, Indiana. They also have eight regional distribution offices, three regional offices, 12 zone offices, and over 600 retailers throughout the United States.

The American company of Subaru is committed to greater support to its customers. To achieve the goals of the greater good, they participate in different events. For example, Love events are introduced to share love and support with many charitable organizations.

Similarly, they are committed to funding non-profit organizations and zero-landfill production plants. They prove to be more than just a car company by participating in different anthropological things.

Tom Doll, president and chief executive officer of Subaru has said that they promote “Love Promise” across the globe. Moreover, he added that this approach of “Love Promise” is not adopted because it is good for their company, instead they simply believe in the right things.

That’s how it has become a positive force in this world. From ethical business practice to environmental protection, they promise to contribute a lot to this positive force.

Things to know who really made Subaru

  • Located in northern Japan, just outside of Tokyo, is the city of Ota, where most of Subarus is put together. Some of the vehicles sold in the United States are built at a factory in Indiana; nevertheless, most of their components are sourced from Subaru and its vendors in Ota.
  • Subaru and its suppliers seek workers from economically unstable regions to fill unfilled positions. While in Japan, some of these people plan to submit asylum applications. Reuters interviewed twenty-two employees; their home nations ranged across Asia and Africa.
  • Some of the workers at Subaru’s suppliers come from the textile and garment industries because of labor brokers. Labor brokers might take as much as 30 percent of workers’ earnings as compensation for their services.
  • The factories that make Subaru’s parts also make them for other automakers, such as Honda, Toyota, and Nissan.
  • About 80% of Subaru vehicles are assembled in Japan. Sales went up, and the law changed to give asylum seekers work licenses that are good for six months and can be renewed, which helped the company.
  • Subaru asserts that it can review the labor policies of all of its vendors and that its suppliers are responsible for ensuring that their employees are treated fairly.

Manufacturing Locations



Subaru of Indiana Automotive (SIA)

Lafayette, Indiana

Primary manufacturing facility in the United States

Subaru Corporation

Ōta, Gunma, Japan

Headquarters and main production facilities

Subaru of America (SOA)

Camden, New Jersey

Processing center for vehicle preparation and customization

Subaru of Canada (SOC)

Mississauga, Ontario

Imports distributes and markets Subaru vehicles in Canada

Subaru of Indiana Automotive (SIA)

Tianjin, China

Joint venture facility to cater to the Chinese market

Subaru of Indiana Automotive (SIA)

Isesaki, Gunma, Japan

Automotive assembly plant contributing to global production

Is Subaru a German or Japanese car?

Subaru basically belongs to Japan because its main headquarter is in Gunma, Japan. Japan was the first to introduce such an automobile in 1954. The primary manufacturing facilities of this company are located in Japan.

So, Subaru is not a Japanese car brand, yet it has spread its brand in the US. Some of its manufacturing plants work in the US and produce Subaru vehicles. Nevertheless, this brand was started by the Japanese and belongs to them.

Are Subarus American-made cars?

Though the Subaru brand primarily belongs to Japan, America has started manufacturing these cars with its innovative approach. America started producing Subaru cars in 1968 as soon as one of its headquarters was located in Indiana US.

Now, Subaru of America is the subsidiary of Subaru Corporation that manufactures and sells these vehicles in America. This factory manufactures a large number of car models and meets the demand of the whole of America.

Is Subaru made by Toyota?

Subaru is a well-known manufacturing brand that produces many models every year. Subaru vehicles are not made by Toyota, yet there is a partnership between both brands. Toyota has played an important role by holding about 20% of the shares.

The partnership between both brands started to improve the demand for car models. Following this commitment, Toyota has helped Subaru in the development of new models like the Subaru BRZ and Toyota 86 sports cars.

Is Subaru popular in Japan?

Subaru is a popular brand in Japan for cars and many other automobile models. It has a long history of manufacturing innovative car models for the Japanese. Then, it got a famous name and also started scaling its growth beyond the borders. Today, it has one of the biggest manufacturing plants in the US.

However, its sale volume dropped from 81.9% to 72.6% following the fiscal year of 2022. Still, this percentage is greater than many other car brands in Japan. It indicates the popularity of the Subaru brand not only in Japan but also beyond the Japanese borders.

Why do people love Subaru so much?

Where are Subarus made

Safety is the number one factor for why people love the Subaru brand. Everyone prefers safety over all other features while purchasing cars and Subaru is always their ultimate choice. The innovative engineering applied in their models produces the safest models which is evident from the report of (IIHS).

Insurance Institute for Highway Safety (IIHS) has reported the highest safety rating for Subaru cars. Not only this, many car lovers have given positive reviews about its cars after experiencing accidents.

Here is a list of some of the main features making Subaru the best choice for many people:

  • Safety: Subaru prioritizes safety and it has consistently received high ratings in crash tests.
  • All-Wheel Drive (AWD): It is known for its symmetrical AWD system, which provides stability in various weather conditions.
  • Active Enthusiast Community: Subaru has a strong enthusiastic community that enjoys modifying and customizing their cars. They promote “Love” through their actions.
  • Resale Value: The vehicles tend to retain their value because they are always at the top of the list in sale volume.
  • Reliability: Subaru vehicles are often praised for their durability and long-lasting performance.
  • Versatility: It offers a range of models, from compact cars to SUVs, catering to different lifestyles and needs.
  • Off-Road Capability: Subaru’s AWD system and ground clearance make their vehicles suitable for off-road adventures.

Related: Where Are Toyotas Made? Best Selling


To sum up, Subaru has become a respected automaker known for making high-quality vehicles. Over 1,900 dealerships in over 100 countries are now part of the company’s global network. It also has an arm called “eco-technology”, focusing on environmental protection and resource conservation.

The car manufacturer hopes to maintain its recent growth in the North American market. Thanks to its partnership with Toyota, which will also help it gain ground vis-à-vis its rivals. Both production and revenue have gone up as a result of this action. Subaru’s future seems bright since the automaker intends to keep the Subaru nameplate prominent in the public consciousness.

This post may contain affiliate links, and we may earn affiliate commission (No Extra Cost To You) when you click on link. Learn more.

Similar Posts